1. Make a list. (Think: "25 Must-Read Email-Marketing Resources.") "List posts are effective because they are easily scanned," ."Plus, readers know exactly what they're getting simply by viewing the headline—influencing many to share the content with their social networks even before clicking through themselves.
2. "Write the unexpected. To draw readers in, consider a "reverse post," she suggests. Example: Instead of writing "10 Ways to Improve Deliverability on Your Next Email Campaign," try writing "Top 10 Ways to Get Flagged as Spam." The negative twist is fun, and it grabs a reader's attention.
3. Play off current events. "Relating B2B blog content back to current events can help make posts relevant, timely and interesting".
4. Leverage someone else's thoughts. "Leveraging the insight and opinions of respected industry leaders not only provides interesting, relevant content for readers; it can also position your B2B organization as a thought leader".
5. Use stats, poll results or other research. "The benefits of research-driven posts are two-fold: First, byte-sized statistical information is simple and quick to read. Second, it's easily sharable via social networks.
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